Domain Names are the Gateway to the Internet. They appear everywhere, your Business cards, Logos, everywhere where you present your company. So the Domain Name is a true and real value that makes part of the Brand protection package.
Traffic is measured by the visits that arrive on your Domain Name which is an important part of the evaluation of your brand. You should, in the best case, register your Domain Name together with your Trademark. If this is not possible, Great Brands could check to recover the Domain Name for you.