Let’s imagine that you are creating a product or a company… there are several aspects that need to be considered. Around the company or product, you are creating, there is always going to be a name, and you might even have a logo, a slogan, packaging, and designs… These elements are important in the global view of your brand and creating brand value, in the short, medium and long term.
If you only register the name of the company or product, and another company copies your logo, your clients might inadvertently go to a competitor, because the visually recognizable element of your brand is no longer really yours, and part of what makes your brand unique.
The packaging is recognized by customers. A huge number of customers buy products because they recognize the design and not because they are reading the name on the packaging. Copy-cat packaging and logo design can therefore lead to a considerable loss of income.
Before registering trademarks within your brand portfolio, a detailed analysis should be performed on what assets are assimilated to your company’s name so that your company as well protected as possible, allowing it to retain as much value as possible.
At GreatBrands, we will be happy to assist your company with the pre-registration analysis of all of your brands in your portfolio, and if this is something that you would like our help with, feel free to get in touch.