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The Class Engine is ALIIIIVE!

We locked Marc in a room and threw away the key for the whole of the confinement… and he has done it again!

You might have noticed that GreatBrands has gone through a re-branding process during the confinement… Well that is not all that has happened over the last few months!

We have also created the Class Engine!

“What is that?” we hear you asking…

The Class Engine allows us to find the Class or Classes in which a trademark needs to be registered. When done manually, even for trained professionals, this process can take hours, to be sure that all the possibilities have been covered.

Thanks to the Class Engine, this process now takes a few seconds, and we are rolling this out as part of our new platform in the coming weeks.

Of course, if you have never felt the pain of sifting through thousands of lines of keywords to find THE Class or Classes that best fit the trademark you are trying to protect… this will not be a big deal for you… but it should be!

If this is an issue that you have already faced, you know how time consuming and costly it is to find the right Class or Classes.

Here’s how we did it… we took the entire database of more than 100000 keywords, and combed through it line by line, correcting the mistakes we found, because there were a few, and improving the content where we could.

“But what does this mean in practice?” – thank you for asking such a pertinent question!

When you register a trademark via GreatBrands.net, you will go through a step by step process, which will guide you from the beginning to the end of the registration process. During this process, you will be prompted to provide a description of the business around the trademark you want to register. Using this description, our algorithm will propose the classes that are most relevant to the trademark you want to register, and all you will have to do is select those that fit best.

We have been running extensive tests, and we are extremely happy with the results our Engine is providing, and like any algorithm, it is only going to get better over time.

We are already working with lawyers who want to save a load of time on their trademark registrations for their clients. We are going to be proposing a subscription model, so that lawyers have access to the tool directly.

We are looking forward to working with you, and any feedback you may have, please feel free to share it with us, so that we can make our tools better for everyone!

The GreatBrands Team

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