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Design Marks in the EU

EUIPO registered around 85.000 Design Marks in 2019. Compared to all the companies in the EU this is not much. Especially if you know that 11.9% of employment and 13.4% of GDP in the EU are coming from Design intensive companies. Design is a huge asset for innovative companies. A lot of things can be

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The importance of protecting names for celebrities.

If you are a celebrity you should protect your name. The famous soccer player Neymar knows this. In 2012 someone filed an European trademark application for the name Neymar with the classes 25 for clothing, shoes and Headgear. EUIPO registered the Trademark in 2013.Mr. Neymar Da Silva Santos Junior, called Neymar had to file a

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Do you know, that your Homepage is full of Trademarks?

Do you know, that your Homepage is full of things that can and should be registered as a Trademark. Many visitors will see these things and they can be copied easily.Let’s start with your Logo and company or product name. These are your recognition points. Customers identify you via your Logo as visual identification and

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Should you protect your social media Name?

Most companies have at least one social media account. Facebook, Linkedin or Instagram are increasingly important for corporate communication.If you are using a username for a product or company page, you should register the username as a trademark. You only have to be distinctive and unique enough to identify a business or product. A lot

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McDonalds has lost the Big Mac Trademark in Europe.

Mc Donalds has registered the Trademark for the Term “Big Mac” in 1998 but they lost it after a decision of EUIPO (European Intellectual Property Office) to revoke the trademark, due to a request of Irish based fast-food chain called Supermac’s. 2017 Supermac filed a request to cancel Mc Donalds trademark on the name Big

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Domain Names and Trademarks, a true Partnership!

Domain Names are the Gateway to the Internet. They appear everywhere, your Business cards, Logos, everywhere where you present your company. So the Domain Name is a true and real value that makes part of the Brand protection package. Traffic is measured by the visits that arrive on your Domain Name which is an important

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How to protect your Brand and get the highest value out of it?

Let’s imagine that you are creating a product or a company… there are several aspects that need to be considered. Around the company or product, you are creating, there is always going to be a name, and you might even have a logo, a slogan, packaging, and designs… These elements are important in the global

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Trademark Monitoring

If you have a value, you should have an eye on it. As you protect your house, your car with an alarm you should do the same with your Trademark. Unfortunately, Trademark offices do not always check if the same or similar trademarks already exist. So you need to check this on your own and

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The importance of brand protection.

A brand is how an individual or business is perceived. It is usually a distinguishing factor in the marketplace.Businesses with a protected brand are more able to grow a strong brand identity that naturally has an overwhelming appeal to their customers.The brand of a business is carried by its name, the name of its products,

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Trademark protection on social media

Devriez-vous protéger votre nom d'utilisateur des médias sociaux ?   La plupart des gens ont au moins un compte de médias sociaux. Facebook, Linkedin ou instagram sont de plus en plus importants pour la communication des entreprises. Si vous utilisez un nom d'utilisateur pour une page de produit ou d'entreprise, vous devriez enregistrer le nom

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