Detection of unfair competition

The day the Luxembourg coffee producer "Roude Léiw Bounekaffi" contacted us, the company was in a crisis situation that they did not think they would ever have to go through.

The story started with various complaints received from dissatisfied customers. They had just bought the high-quality coffee they regularly consumed and found it to be of very poor quality, and the brand's reputation was directly impacted.

The company "Roude Léiw Bounekaffi" made some enquiries and realised that someone was using a visual identity almost identical to their own. Hence, a confusing situation for the consumer and, more seriously, a very bad experience for the brand's regular customers.

In addition to suffering the negative repercussions of this unfair competition, GreatBrands' future client would discover that the situation was about to become even more problematic.

Roude Léiw Bounekaffi

Trademark protection: GreatBrands enters the game

In addition to taking advice from his lawyers, the founder of the brand appealed to GreatBrands to find out more about the protection of his brand and the extent to which it was protected.

After some targeted research, GreatBrands' findings were alarming. The trademark did not have extensive protection. The company name and logo had been registered separately, and the client had not established a strategy to protect their trademark. Moreover, the distinctive packaging and the slogan were not protected either, which all means the client had been badly consulted by the trademark lawyer in charge of the trademark registration.

GreatBrands urgently assembled its team to implement a brand protection strategy as quickly as possible.

Happy end despite the risks involved

The strategy that was proposed by GreatBrands was specifically designed to protect the trademark in every detail.

In the meantime, the competitor had taken off his plagiarism from the market.

Our client was very lucky considering that the consequences could have been a lot more dramatic. For instance, another company could have registered the design, packaging, logo and baseline, which would have prohibited its use by the original creator. The loss would have been colossal.

In addition to no longer being able to sell their product, all the investments made to promote the brand would have been lost.

Trademark protection is a very broad field

Trademark protection varies wildly depending on the company’s activities.

We recommend that you call upon professionals to ensure that you cover the entire scope of your needs, and build a real brand protection strategy.

We are at your disposal if you would like to take advantage of a privileged support by our trademark protection experts.

Take action to protect you name today

Brand protection like an insurance. We insure our cars and other valuable possessions against theft, and that is exactly what you are doing by protecting your name, logo and other designs you might create.

Register your Trademark Request a comprehensive search

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