First things first

Let’s imagine that you are creating a product or a company… there are several aspects that need to be considered. Around the company or product you are creating, there is always going to be a name, and you might even have a logo, a slogan, packaging, and designs…

These elements are important in the global view of your brand and are creating brand value, in the short, medium and long term.

If you only register the name of the company or product, and another company copies your logo, your clients might inadvertently go to a competitor, because the visually recognizable element of your brand is no longer really yours, and part of what makes your brand unique.

The packaging is recognized by customers. A huge number of customers buy products because they recognize the design and not because they are reading the name on the packaging. Copy-cat packaging and logo design can therefore lead to a considerable loss of income.

A detailed analysis of your assets is important

Before registering trademarks within your brand portfolio, a detailed analysis should be performed on what assets are assimilated to your company’s name so that your company is as well protected as possible, allowing it to retain as much value as possible.

At GreatBrands, we will be happy to assist your company with the pre-registration analysis of all of your brands in your portfolio, and if this is something that you would like our help with, feel free to get in touch.

The better the registration of your trade or design mark, the better the protection and the higher the value. You need to identify the assets that go with your product or service, such as Names, Logos, Packaging, Slogans etc. All these should be protected to get the best protection and the highest value.

Find out if your brand can be registered

Maximize your chances having your trademark successfully registered and save the cost of going through the registration process, only to find out your brand cannot be registered.

Take action to protect you name today

Brand protection like an insurance. We insure our cars and other valuable possessions against theft, and that is exactly what you are doing by protecting your name, logo and other designs you might create.

Register your Trademark Request a comprehensive search

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