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Trademark
Everything you need to know about registering a Trademark in the European Union
Table of contents Trademark registration: an introduction by GreatBrands Why should you register trademarks? EU Trademarks – How and where to register your brand? Trademark Classes Trademark registration step by step Design Marks Designs marks have two protection possibilities What…
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The importance of Trademark monitoring
Having an eye on your values If you have a value, you should have an eye on it. As you protect your house, your car with an alarm you should do the same with your Trademark. Unfortunately, Trademark offices do…
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McDonald’s has lost the Big Mac Trademark in Europe
McDonald’s has registered the Trademark for the Term “Big Mac” in 1998 but they lost it after a decision of EUIPO (European Intellectual Property Office) to revoke the trademark, due to a request of Irish based fast-food chain called Supermac’s.…
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Trademark
Should you trademark your social media name(s)?
Most companies have at least one social media account. Facebook, Linkedin or Instagram are increasingly important for corporate communication.If you are using a username for a product or company page, you should register the username as a trademark. You only…
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Trademark
The value of Design Marks in the EU
85.000 Design Marks registered in 2019 in the EU EUIPO (European Union Intellectual Property Office) registered around 85.000 Design Marks in 2019. Compared to all the companies in the EU, this is not much. Especially if you know that 11.9%…
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Trademark
How to protect your brand and get the highest value out of it?
Let’s imagine that you are creating a product or a company… there are several aspects that need to be considered. Around the company or product you are creating, there is always going to be a name, and you might even have a logo, a slogan, packaging, and designs…
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