All about trademarks and
brand protection

If the name of the company, or one of its products or services is the brand, then when it comes to artists, by definition, their name is their brand… One might think that protecting an artist’s name is easy, but…

When to use ™ or ®? The ® symbols means “registered” and is used by Trademarks that have already been registered with any official trademark office. The “TM” or “SM” signs are used by Trademarks that are in the process…

Hofländle We have an interesting case I would like to share. A huge German Discounter has opposed against the filing of the Trademark “Hofländle” The owner called us for help after receiving the opposition. Hofländle is a small innovative shop…

Table of contents Trademark registration: an introduction by GreatBrands Why should you register trademarks? EU Trademarks – How and where to register your brand? Trademark Classes Trademark registration step by step Design Marks Designs marks have two protection possibilities What…

Having an eye on your values If you have a value, you should have an eye on it. As you protect your house, your car with an alarm you should do the same with your Trademark. Unfortunately, Trademark offices do…

McDonald’s has registered the Trademark for the Term “Big Mac” in 1998 but they lost it after a decision of EUIPO (European Intellectual Property Office) to revoke the trademark, due to a request of Irish based fast-food chain called Supermac’s.…