When talking about trademarks, classes are very important!

When you register a Trademark you need to use classes to define the category in which your Trademark will be registered.

Most Trademark offices use the Nice classification for Trademarks, the Locarno classification for industrial designs and the Vienna classification for the figurative elements of design marks.

In the Nice classification there are 45 Classes of Goods and Services which are divided as follows: classes 1 to 34 are for goods and classes 35 to 45 are for services. A trademark can be registered across several classes, to take into account the different areas of business the company is in.

Each class represents a heading, which defines the general information and sets of terms to define more accurately the goods and services.

It’s very important to register the Trademark using the right class or classes, as Trademark offices check if you are using a relevant class to protect your product or service. This is to prevent someone from simply registering a trademark across all classes, which will never be relevant, but would block any other registrations from going through.

Furthermore, other companies can register the same name using different classes. If someone registers the same name as yours with a class that you have not defined but is important for your business, the situation gets very complicated, because registrations are on a “first come, first served” basis.

This is why having a proper trademark strategy is so important, because you need to plan what business sectors you might legitimately expand into in the coming years. It’s very important to think big when choosing the classes. What do you want to do in the future? What are the plans you have with your product or service? These are essential questions that need to be answered very early on in the registration process.

Before registering a Trademark you should define exactly the area or areas in which your products and services are operating, and then define the classes.It is only once these definitions are as precise as possible, that you can get the best protection possible, hence preserving the current and future value of your brand.

To make your life super simple, we have designed a proprietary class engine to help you find all the classes you should consider during the registration process. Based on the description you will put into the tool, our engine will go through over 100000 keywords, and in seconds you will the classes you should consider. This saves hours of manual research, and we have designed it so that you just have to tick the classes that you want to register your trademark under. This tool is also very useful for legal firms who want to optimise their internal processes.

If you need any help with the class selection process, or you want to find out more about the class engine, please feel free to get in touch.

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