Trademark and protect your name, logo and more

Brand protection is like an insurance. We insure our cars and other valuable possessions against theft, and that is exactly what you are doing by protecting your name, logo and other designs you might create. Once they are protected, you are the only one who can use them, and if someone else tries to use your name, you are legally covered to prevent them from doing so.

  • Protect your brand against it being used by an unauthorised third party
  • Your brand is a valuable asset for your company and should be treated as such
  • Your investors and board of Directors will value your decision to invest in brand protection

Why should you
protect your brand?

Trademarks exist so that you are the only one who can use your brand in the industry in which you protect it, and the same applies to your designs. To be clear, if your brand is not protected, no matter how long you have worked on it, if someone else protects it before you, they will own the rights to your brand.

 

Whether you are starting out in business, or you have a mature company, brand protection should be on your radar, so that when the time comes, your legacy is safe from attacks by less scrupulous individuals. We are here to help you through the process of becoming as well protected as possible, as efficiently and cost effectively as possible.

Should you register a
trademark or a
design mark?

Simply put, trademarks signal the origin of products to consumers and design marks specify how products look. So the decision to register a trademark or a design mark is based on what you want to protect. If you want to protect your logo, you will use a type of trademark called a figurative mark, or if you want to protect your name, you will use a word mark, and if you want to combine both, you will use a figurative mark containing word elements.

 

If you have products on the other hand, you will use a design mark, because it protects: “’The appearance of the whole or a part of a product resulting from the features of, in particular, the lines, contours, colours, shape, texture and/or materials of the product itself and/or its ornamentation’.”

men-choice

Take action to protect your name today

Brand protection is like an insurance. We insure our cars and other valuable possessions against theft, and that is exactly what you are doing by protecting your name, logo and other designs you might create.

Once they are protected, you are the only one who can use them, and if someone else tries to use your name, you are legally covered to prevent them from doing so.

What are the different
types of trademarks?